When people hear that I make money sitting on Pinterest, they kind of perk up. I know it sounds too good to be true, but one of my favorite streams of income is the money I make as a Pinterest Virtual Assistant. In this article, I want to give you more information on how to become a Pinterest virtual assistant in case you want to do the same!
If you’re interested in social media marketing and have a passion for Pinterest, then becoming a Pinterest Manager, also called a Pinterest Virtual Assistant (VA), may be the perfect side hustle or full-time job for you! As a Pinterest VA, you’ll be responsible for helping businesses and entrepreneurs grow their presence on Pinterest.
Whether you’re a stay-at-home parent, a college student, or simply looking for a change of pace, becoming a Pinterest manager can be a wonderful way to work for yourself, create your own hours, and have the freedom to work from anywhere.
But first… a little about how I got started!
How I Became a Pinterest Manager and Started Earning $70+ per Hour!
I got started on Pinterest for my own blog! I took a Pinterest course, learned a lot through my own trial and error, and decided to list my Pinterest services on Fiverr. It took a while, but I eventually built up my clientele and started making good money managing Pinterest accounts!
You don’t have to find your clients on Fiverr, but if you do decide that’s the route you want to take I do have an online course called Fiverr Kickstart. But I’ll talk more about how to get your first client later on.
As of when I’m writing this blog post, I currently manage 4 Pinterest accounts at $350-$400 each. I usually spend about 5-6 hours per month on each account, which means I make anywhere from $58-$100 per hour! It sounds too good to be true, but it’s totally true.
I’m sure there are other Pinterest managers that make more, and I know there are a ton who make less. The reason I make so much? I specialize in Pinterest, and I have really good systems in place, so everything is extremely streamlined and efficient. I can get my work done quickly and get my clients good results.
Hopefully by the end of this article, you’ll be well on your way to doing the same.
What is a Pinterest Virtual Assistant?
A Pinterest VA is a freelancer who offers Pinterest management services to businesses and entrepreneurs. As a Pinterest VA or manager, you’ll be responsible for going keyword research, creating and scheduling pins, optimizing Pinterest accounts and boards, analyzing Pinterest analytics, and creating strategies for your clients to help them grow their accounts.
Your goal as a Pinterest VA is to help your clients increase their presence on Pinterest, drive traffic to their website or online store, and ultimately increase their sales (or traffic, depending on their business model).
Who Hires Pinterest Virtual Assistants?
Pinterest management can be a time-consuming task. Plus, it’s a specialized skill that many small business owners and entrepreneurs simply don’t have the time or expertise to do themselves. By hiring a Pinterest VA, business owners can save time and energy while still getting the benefits of a strong Pinterest presence.
Pinterest is one of the fastest-growing social media platforms in the world and many Pinterest users are in buying mode, which is great for any business. It’s so different from other platforms in that your content on there takes longer to gain traction, but also continues to work for you for months or even years.
I literally have pins from 2+ years ago still bringing my website traffic! That’s nothing like Instagram or TikTok where it’s forgotten about and no longer serving you a couple of days later. This means that there is a high demand for Pinterest management services, making it a potentially lucrative career for those with the right skills and qualifications.
How Much Money Does a Pinterest Manager Make?
As a Pinterest VA, you have several options for pricing your services. You can charge an hourly rate or a package rate. Hourly rates typically range anywhere from $15 to $75 per hour, while package rates can range from $200 to $1,000 per month, depending on the services offered and the level of experience.
As a Pinterest Manager, I charge package rates so that how much I make isn’t impacted by how much I’m working. I don’t like hourly work because if I’m efficient and good at my job, I make less than if I’m stumbling through, taking a long time to get things done.
I personally charge $300-$400 per month to manage a client’s account, but I’m also flexible with budgets and offer custom packages for clients who want more or less help from me. For each of those accounts, I work an average of 4-6 hours per month.
Right now, I only work with up to 5-6 clients at a time because I have other sources of income, and this is only one of them. I don’t want to do it full time, but I’m pretty confident that if I wanted to, I could easily bring in six figures as a Pinterest Manager.
As you can see, managing and growing Pinterest accounts is a great way to make extra money.
How to Learn to Become a Pinterest Virtual Assistant
If you’re interested in becoming a Pinterest VA but don’t have the necessary skills or qualifications, there are several ways to learn. It takes time to build up the skills, but as you can see from the section above, it really pays off! Here are three options for learning to become a Pinterest VA:
Learn Completely on Your Own
If you want to do things on your own, you can teach yourself the skills needed to become a Pinterest VA. You can do this by reading blog posts and articles about Pinterest marketing, experimenting with growing a Pinterest account yourself, and practicing your Pinterest skills by offering your services to friends and family members.
I will warn you that this might take a long time. I’m talking a year or more because you will need to learn the basics, start growing an account, and continue to expand your knowledge. But it’s totally something that can be done if you’re patient!
Take a Pinterest Course and Practice
If you want a bit of a head start and you know nothing about growing on Pinterest, I recommend taking a Pinterest course! These can be a bit more affordable than a special Pinterest Virtual Assistant course, but will teach you how to use Pinterest and grow an account.
The one I usually recommend is Pinteresting Strategies. I have personally purchased and gone through this course myself and think it’s great for anyone who wants to learn how Pinterest works. The course is geared more towards growing blogging accounts than e-commerce, but all the information on how to find and use keywords, pinning strategies, etc. is applicable to all kinds of accounts.
Once you have completed a course that goes over the basics, so you know what to do, you can practice your skills by working with clients or by creating and growing your own Pinterest account.
Specialized Pinterest Manager Course
For those who are serious about becoming a Pinterest VA and want to develop advanced skills and expertise as quickly as possible, taking a specialized Pinterest Manager course can be a great option.
One thing to make note of is that these courses are usually much more expensive (usually $500+), but they also cover more advanced topics and can get you set up faster as a Pinterest manager. They also often include templates, tools, and resources to help you launch your own Pinterest VA business successfully.
Unfortunately, I can’t recommend any since I haven’t taken any myself, but there are plenty out there.
By choosing the learning path that works best for you, you can develop the necessary skills and qualifications to become a successful Pinterest VA and build a thriving business helping businesses grow their presence on this powerful platform.
What are the Benefits of Taking a Pinterest VA Course?
There are many benefits to taking a Pinterest or Pinterest VA course, including:
- Learning from experts in the field: A good course or workshop will be taught by well seasoned Pinterest experts who can provide valuable insights and tips on how to succeed as a Pinterest manager.
- Access to valuable tools and resources: Many courses come with access to tools such as spreadsheets, templates, and checklists to help you be more organized, optimize your time, and manage your clients’ accounts more efficiently.
- Networking opportunities with other Pinterest VAs: Taking a course or workshop can also be a great way to connect with other Pinterest VAs, share tips and strategies, and potentially collaborate on future projects.
What Does a Pinterest Virtual Assistant Do?
Pinterest Virtual Assistants and Managers provide a range of services to clients to help them grow their presence on Pinterest. These services can include:
- Creating and scheduling pins: This involves creating visually appealing pin designs and scheduling them to be posted at optimal times for maximum engagement.
- Optimizing Pinterest accounts and boards: This includes optimizing profile descriptions, board titles, and descriptions to make them more searchable and engaging.
- Analyzing Pinterest analytics: Analyzing pin performance, audience demographics, and other key metrics to determine what’s working and what’s not.
- Performing keyword research: Researching relevant keywords and incorporating them into pin descriptions, board titles, and descriptions to make them more searchable.
Pinterest Manager Tools & Resources
If you want to be a Pinterest manager, there are going to be some tools you need to create content, schedule posts, and manage your clients accounts. Below are some of my recommendations:
Canva is an easy to use graphic design platform that allows users to create professional-looking designs, even if you have no design experience. It comes with tons of templates, fonts, images, and design elements making it the perfect tool for creating high-quality Pinterest graphics. This is what I use to make all of my pin designs!
If you’re looking for a Pinterest specific scheduling tool to schedule posts in advance, analyze post performance, and recycle your pins, this is the one! As a Pinterest manager, you can use Tailwind to schedule your clients’ pins at the optimal times for engagement, track performance, and more. Tailwind offers a variety of features, including smart scheduling, analytics, and scheduling pins right from your browser as you scroll your clients website or store to help you maximize your clients’ Pinterest presence.
If you have clients who need to share photos with you for use on Pinterest, creating a shared Google Drive folder is the way to go! That way they can upload any photos they want you to use and you can easily access it across all of your devices as needed.
One of the reasons I can work so quickly is because I use a lot of templates! I use templates for pin designs so I can quickly change out text and elements in a few minutes and move onto the next one. I also created a Pinterest Management Client spreadsheet as well as a Quick Pinterest Report template that you can send you to your clients to provide their stats each month.
If you’re looking for Pin design templates, I love the ones over at Ivory Mix. Ivory Mix is a membership that comes out with all kinds of new templates to run your business each month. This includes Pinterest pin templates, but also photos to use on your pins, and other types of content! I highly recommend a membership to any online business owner.
The Best Ways to Find Pinterest VA Clients
Once you understand how Pinterest works and know how to grow accounts for clients, it’s time to start finding potential clients. Theoretically, there are a ton of different ways to do this, but it can get overwhelming if you try all of them at once. So I recommend picking one or two ways for now and expanding as needed.
Join Freelancing Platforms
Freelance platforms such as Upwork and Fiverr can be a great way to find potential clients when you’re just starting. This is how I personally started finding clients when I decided to try it out.
You’ll need to create a detailed profile that showcases your experience and portfolio, but you can also use these platforms to apply for relevant jobs or connect with people who might need your services.
It’s important to remember that these platforms can be highly competitive, so you’ll need to have a great portfolio and be willing to negotiate rates until you have a high ranking or reputation on the platform. I personally started cheap on Fiverr to get started ($150 for a month of management) and then more than doubled my rates since then.
If you want to try out Fiverr (the platform I started on), my quick course Fiverr Kickstart goes over everything I did to start getting orders in 14 days, even with tons of competition. You’ll learn how to position yourself and your services to attract clients who are willing to pay.
One of the biggest reasons I like Fiverr? Clients pay upfront, and Fiverr holds onto it until I deliver. I don’t have to chase down clients for payment and risk them ghosting me.
Finding Clients on Social Media
A lot of Pinterest VAs find potential clients on social media platforms such as Facebook and LinkedIn. Joining relevant Facebook groups or LinkedIn communities can help you connect with small business owners and entrepreneurs who may be in need of your Pinterest Management services. You can also create a professional social media profile that highlights your skills and experience and use it to showcase your work and connect with potential clients.
Networking and Referrals
Attend relevant networking events (online and offline), connect with other freelancers and entrepreneurs, and ask your existing clients for referrals or testimonials that you can use to showcase your work and attract new clients.
Create a Blog about Pinterest Marketing
Creating a blog about Pinterest marketing can help show potential clients that you’re an expert in the field. You’ll also be able to use it as another platform to showcase your work and connect with people who may need your services. Plus, if you’re able to rank for some keyword phrases related to Pinterest marketing, you could start getting organic traffic from search engines as well.
Best Practices for Becoming a Successful Pinterest Virtual Assistant
Communication and Customer Service Skills
One of the most critical factors in becoming a successful Pinterest VA is having excellent communication and customer service skills. You’ll need to be able to communicate effectively with clients about how Pinterest works and why you’re doing what you’re doing. Sometimes this can get a little tricky because most of your clients won’t understand how Pinterest works. Being great a communicating makes a huge difference!
Time Management and Organization Skills
As a Pinterest VA, you’ll likely be managing multiple client accounts and projects simultaneously. This means that you’ll need to have excellent time-management and organization skills to ensure that you can meet deadlines and deliver high-quality work to each client.
The reason I can make up to $100 per hour is because I am great at time management and organization! After my first few clients, I quickly came up with a spreadsheet and a system that allows me to be extremely efficient and get my clients accounts taken care of quickly.
You can purchase the template for the AirTable spreadsheet I created to organize my client accounts here.
Stay Up-to-Date with Pinterest Trends and Best Practices
Pinterest is a constantly evolving platform, and as a Pinterest VA, you need to stay up-to-date with the latest trends and best practices. This means staying informed about changes to the platform’s algorithms (which happens more than most of us would like!) and policies, experimenting with new pin designs and strategies, and continually refining your new skills and techniques to ensure that you can deliver the best results to your clients.
Provide High Quality Services and Deliverables
Finally, providing high quality services and deliverables is essential to being a successful Pinterest manager if you want your clients to stay with you long term. This means doing your absolute best to grow accounts and being willing to go above and beyond when needed. While I have mentioned that I work minimal hours on client accounts, there are times when I spend double the time I usually do on an account if there’s something going on that is causing that account to drop.
I also make sure to provide a simple, but easy to read Pinterest report at the end of each month so they can quickly see how their account is doing. You can grab that template here.
By providing high-quality services and deliverables, you can establish yourself as a trusted and valuable partner in your client’s business growth.
Becoming a Pinterest virtual assistant can be an excellent way to start a side hustle or even turn it into a full-time income. By leveraging your skills and expertise in Pinterest marketing, you can help small business owners and entrepreneurs grow their presence and, ultimately, their businesses.
If you’re interested in starting a Pinterest management business, now is a great time to start! With high demand for Pinterest management services, very few people specializing in this social media platform, and the potential to earn a significant income, it’s an excellent opportunity for anyone looking to start a side hustle or transition to a career in freelancing.