When it comes to reselling clothes, there are a few things you want to keep in mind. The first is that you want to keep an eye out for brands that sell well. While brand isn’t the only factor in looking for items to sell online, it’s a major factor when you’re out sourcing for inventory to resell.
If you’re a reseller or you’re looking to start reselling to make some extra cash, you’re in luck. In this blog post, we’ll discuss the best men’s clothing brands to resell on popular platforms like Ebay and Poshmark.
Note: This post is sponsored by Vendoo and contains affiliate links. As always, all opinions are mine and I only work with companies I genuinely recommend.
What makes a brand good for reselling?
There are a few key factors you want to consider when looking for popular brands of men’s clothing to resell. Put as simply as possible, you can to look at:
- Average sale price price
- Average sell through rate
When it comes to sale price, obviously you want a brand that sells for a high price. If it only sells for an average of $15, it’s not very profitable even if you can get it for a few dollars. A brand that has an average sale price of $50 will give you a lot more room for profit!
Sell through rate can be calculated by the number of listings sold divided by the number of active listings. This will tell you how desirable this brand is. For example, if there are 200 sold listings and 400 active listings, that means the sell through rate is about 50% which is actually pretty good! This isn’t a perfect number and some people like to use completed listings instead of active listings to calculate this, but whatever way you do it, you’ll an idea of how well this brand sells.
Then, of course, you want to look at availability. We all know top designer brands like Dolce & Gabbana are good buys, but how often are you finding that? Rarely if ever, right? So while we know there are high end brands out there that will sell for hundreds, or thousands of dollars, in this list I’m going to focus on brands that you’re more likely to find.
Top 28 Brands
- Average sale price: $31.93
- Sell through rate: 42%
Pretty much everything Carhartt sells well, but you’ll do best with things like outerwear and pants. For example, the sell-through rate for all men’s used Carhartt items is about 23%, but when you look at the “Coats, Jackets & Vests” category that jumps up to a $56.74 average sold price. Vintage items can do well too, so don’t be detered by an older style.
- Average sale price: $44.31
- Sell through rate: 71%
Scully is a brand that sells men’s western wear and accessories. These items are pretty easy to spot because the items usually look like stereotypical western wear. The button up shirts can do well, but the jackets and vests sell even better!
- Average sale price: $36.22
- Sell through rate: 111%
I know what you’re thinking, “Lululemon? Isn’t that a women brand?” But no! Lululemon does sell plenty of men’s clothes and the people who love this brand really love it and are willing to pay for it. I mean an 111% sell through rate? That’s rare.
- Average sale price: $42.84
- Sell through rate: 39%
Patagonia is one of the best brands to resell on eBay and Poshmark in my opinion! It’s earned the nickname “PataGUCCI” for good reason: it sells incredible well! Focus on the outerwear to make the most money, but pretty much anything Patagonia will sell easily and for a good price. Their pullover fleeces are some of their best sellers and I can usually get anywhere from the $40-$70 price range for them!
- Average sale price: $111.16
- Sell through rate: 80%
Arc’teryx is a high-end brand that is known for its quality and durability. The average selling price for Arc’teryx is quite high and so is the sell through rate, meaning that people are often willing to pay top dollar for these items. It’s not something you’ll find everyday, but it’s a good one to look out for because you can get $100+ for many items.
The North Face
- Average sale price: $40.04
- Sell through rate: 32%
It’s not just designer items that sell well online. More mainstream brands like The North Face can be great to sell! One of the best things about The North Face is that almost anything you sell will do well. T-shirts, shorts, hats, and backpacks are all popular items, but if you’re looking for something a little more profitable, keep an eye out for their outerwear. The North Face is known for their high-quality outerwear so it’s no wonder it sells so well.
- Average sale price: $36.61
- Sell through rate: 39%
Motorcycle enthusiasts are some of the most loyal customers out there, and Harley Davidson is one of the most popular motorcycle brands. If you can get your hands on some Harley Davidson clothing, you can usually make a decent profit on it, especially leather jackets!
- Average sale price: $19.18
- Sell through rate: 40%
Tommy Bahama is a popular brand for men’s clothes that is known for its island-inspired style. While the average sale price isn’t as high as some of the other brands on this list, Tommy Bahama items still tend to sell pretty well and is a brand that can often be found at your local thrift store. To make the best profit, skip plain t-shirt styles and focus more on best selling items like their silk button up shirts with unique prints or graphics.
A Bathing Ape
- Average sale price: $133.56
- Sell through rate: 9%
A Bathing Ape, often referred to as BAPE, is a Japanese clothing brand most well-known for its streetwear style, which often features BAPE’s signature ape logo. The sell through rate is pretty low, but it has a really high resale value for the items that actually do sell. This brand isn’t one you’ll find regularly, but it’s a good idea to look it up when you do to see if it’s one of the types of items that sells for over $100.
- Average sale price: $25.40
- Sell through rate: 83%
Affliction is a clothing brand that is most well known for their tshirts and their style is usually pretty easy to spot. While the average sale price isn’t as high as some of the other brands on this list, Affliction is in high demand accord to it’s high sell through rate. So if you’re able to source Affliction shirts for a few bucks, you can make a decent profit.
- Average sale price: $318.87
- Sell through rate: 24%
Moncler is a high-end brand that is known for its luxury items. The average sale price for Moncler items is quite high with the down jackets being the most valuable pieces to find. It’s not something you’ll find often, but it’s a good one to look out for with a $300+ average sale price.
- Average sale price: $26.97
- Sell through rate: 62%
Paradise Found is a clothing brand that is known for its Hawaiian-inspired style. It doesn’t have a super high average sale price, but it does have a decent sell through rate and these are easy to spot because they’re bright and tropical. Look for bright, unique prints for the high
- Average sale price: $44.28
- Sell through rate: 28%
Paul Smith is a high-end British brand that is well-known for its classic style. While pretty much everything can do well, you’ll get the most for outerwear and pants.
- Average sale price: $212.15
- Sell through rate: 55%
Brunello Cucinelli is a high-end Italian brand with a $200+ average sale price. Since the retail prices are high and it’s a highly sought after brand, almost anything will sell for a decent price. However, if you can find a suit you’ll likely be able to sell it for several hundred dollars so that’s definitely something to look out for!
- Average sale price: $27.66
- Sell through rate: 49%
Peter Millar is a clothing brand for men that is known for its preppy and classic style. While they’re most known for their polos, to make the best profit you should focus on the less saturated items like pants, dress shirts, sweaters, etc.
- Average sale price: $31.12
- Sell through rate: 63%
Reyn Spooner is a Hawaiian clothing company that is known for its bright and colorful prints. They have a decent sell through rate and an average sale price of around $30, so it’s a good brand to focus on if you’re looking to make a profit.
Do men’s clothes sell well on eBay and Poshmark?
While women’s clothes tends to be the focus for people who sell on eBay and Poshmark, there are plenty of opportunities to profit from selling men’s clothes. In fact, it may be better to focus on men’s clothing because women’s clothing resale market is more saturated. I personally love selling men’s clothing because I don’t get as many returns or questions as with women’s clothing.
Where to find men’s clothing to resell
There are a tons of places you can look for men’s clothing to resell depending on the business model you want to have. In my opinion the best places to source men’s clothing to resell are thrift stores and yard sales for secondhand clothing. If you don’t mind investing a bit more, you can also try consignment and buy/sell/trade stores like Buffalo Exchange or Crossroads Trading.
If you want to resell new clothing, check out discount stores like TJ Maxx, Ross, Marshalls, etc. with physical locations to see if you can find luxury brands that you can sell for a profit. Online shopping can be profitable too if you know what you’re looking for!
Where to sell men’s clothes online
The two most popular resale platforms to sell men’s clothes online are eBay and Poshmark, but there are also other marketplaces like Mercari, Depop, and Grailed, which is actually a men’s only marketplace.
What I actually recommend is cross posting items to multiple platforms to increase your chances of selling your items. I personally recommend using Vendoo to cross post items quickly because you just need to add photos and fill in the info one time, then you can quickly post to one of the ten marketplaces supported by Vendoo.
Tips for reselling clothing sucessfully
Successful reselling isn’t just about finding the best brands to resell, you need to make sure your items sells. There are a few things you can do to increase your chances of selling your clothing items:
- Take clear, well-lit photos from multiple angles. This will help potential buyers get a better idea of what the item looks like and if it’s in good condition.
- Write accurate descriptions. Be sure to include any flaws (definitely don’t hide these and hope the buyer won’t notice) as well as measurements.
- Price your items competitively. If you’re not sure what to price an item at, check out similar listings on the same platform to get an idea.
- Know what sells well for you. One great way to figure this out is to use Vendoo’s analytics feature. You can see your top selling brands and categories so you know where to focus your sourcing.
Now that you know about some of the best men’s brands to resell for a profit, you know what to look out for when you’re out sourcing! While keeping this list in mind can be helpful, don’t forget to do your own research so you can continue to expand your own knowledge of the brands, styles, and items that sell well from your area.