You work really hard on your blog post and finally get it published, share it a few times and the move onto the next one. That’s how blogging goes for a lot of us, right? Don’t do this!
You don’t have to be done with posts just because you’re done writing them. Don’t let them die and move onto the next. Keep those posts and make the most of your hard work by repurposing your existing content.
I’ve been blogging for almost 10 years at this point (does that make me sound old?) and what I’ve been focusing on lately is quality content, not just posting as much as possible. I spend a lot of time trying to create quality, helpful content, but even with great posts that people find useful my traffic hasn’t grown to where I wanted it to be.
So rather than spending all of my time on new content I’ve been making my existing content work for me. I already put the time and effort in researching, planning and creating so here are the ways I’m making my existing content work for me.
Before I get started feel free to download the free workbook if you’re ready to start working on repurposing content.
Sharing Old Posts on Social Media
How often have you written a post or created a graphic and shared it to social media once, maybe twice? That’s not enough. Not only because just a handful of people saw them, but also because of all the people that did how many do you think actually clicked on it or acknowledged it?